Module 4: Personal Brand.
A personal brand is not just about running a page in search of subscribers or your electoral field! THIS ▶ ️
- Ability to identify their strengths;
- Pack yourself and your own hard&soft skills;
- How to maintain accounts on social networks to build a community of fans;
- Work with bloggers, collaborations;
- Monetization of accounts;
- Recognition car funnel;
- Personal efficiency.
TIMELINE:
- 2:50 What is a personal brand?
- 5:05 Ability to identify their strengths
- 7:40 Where to look for personal brand support? Hard skills Soft skills
- 12:38 The difference between personal and political brand
- 16:06 Packing yourself and your own hard & soft skills
- 25:17 Personal brand positioning strategy
- 28:16 Brand packaging
- 36:11 How to form positioning
- 38:38 Community of fans on social networks
- 43:53 How is a person expressed in content?
- 51:52 Personal profile: Public figure, Opinion leader, Activist
- 53:08 Personal brand and profile Politics
- 57:10 Personal profile: company employee, brand representative
- 58:55 Personal brand strategy goals and planning
- 1:03:26 Content plan
- 1:08:52 Reputation and popularity
- 1:12:30 Work with bloggers, collaborations
- :15:42 What is networking?
- 1:17:33 Account monetization
- 1:20:23 Recognizable funnel
- 1:23:28 Personal brand mistakes
- 1:26:14 Personal efficiency
